WHEN INCORPORATING FUTURISM INTO CAR ADS…
One of Japan’s three main automobile manufacturers, NISSAN has been designing and producing vehicles since 1933. It has quickly become and stays a car owner’s favourite, and enjoys a leading position in the global car-making industry. In response to the increasing popularity of electric vehicles, NISSAN launched their own range of electric models, and achieved satisfactory sales figures in Japan. Unfortunately, this did not apply to the Hong Kong market. In 2021, NISSAN planned to launch the brand-new NOTE e-POWER in Hong Kong. With the help of Ztory, an innovative ad campaign available both on and offline was created to trigger and boost sales.
Client
NISSAN Hong Kong
What We Did
Social Media Campaign
In 2020, NISSAN reintroduced their brand image, evolving from industrial chic to dynamic, slick and stylish futurism. The first car model to be released after rebranding, NOTE e-POWER features a sporty exterior, smart and intelligent interior, pioneering technology such as e-POWER gas-electric system which offers enhanced engine power. Pricing is, for many, undoubtedly the factor taken into consideration. Yet, a market research by Ztory showed that NISSAN’s target consumers tend to pay more attention to a vehicle’s appearance, fuel consumption and technology.
Strategy
