In the initial phase, Ztory’s analysis of user demographics showed that the majority of Hiruscar’s clientele are ladies in their 10s and 20s. Many studies also observed that young women are quite willing to spend on skincare, and are equally eager to maintain a presentable appearance as mature women. Product reviews and effects would also outweigh offers and promotions when they consider making a purchase. Ever since the product launch, Hiruscar Post Acne has received excellent user feedback, thus accumulated a significant level of market standing.

Ztory believes that in order to raise the profile of a new product, it is sometimes necessary to leverage the recognition of existing products so as to build market trust and confidence. Therefore, the team developed an ad campaign which covers both Hiruscar Post Acne and Acne-Pro Spot Gel, maximising the impact of the promotional plan with synergistic effect.

Aimed at young female customers, Ztory made use of vibrant and eye-catching colours for ultimate visual appeal. Apart from inviting comedic host Bob Lam as the brand ambassador to introduce both items in an interesting and engaging manner, the team also curated a webpage with detailed product information and acne care tips, allowing consumers to gain a deeper understanding and reinforcing the professional image of the brand.