WEARING AN OLIVE GREEN BOONIE HAT, FISHING VEST, CARGO PANTS, AND TALL GREEN RUBBER BOOTS
Weider, a renowned U.S. health and wellness brand, is officially expanding into the Hong Kong market, with its first wave featuring the best-selling product in Taiwan, “Weider Probiotics.” To enhance market communication, Weider commissioned Ztory to design the key visual and a series of promotional materials, aiming to precisely target potential customers while conveying the product’s scientific credibility and unique market positioning.
Client
Weider
What We Did
Visual Design
Strategy
Additionally, the design highlights two key features: the “patented coarse granules” and the “probiotic protective shield.” Through an intuitive “pouring into the mouth” action, the visuals emphasize ease of consumption while simultaneously showcasing the convenience of its portable packaging – catering to the fast-paced lifestyle of modern consumers. Complemented by intestinal imagery and scientific data, the design effectively communicates the technological advantage of “delivering active probiotics directly to the gut.”
