lululemon: We’re Selling a Lifestyle, Not Just Yoga Apparel Amid the COVID-19 pandemic that has wreaked havoc on various industries and weakened consumer spending, the clothing industry has been hit hard. However, one leisurewear brand has successfully turned crisis into opportunity and become a standout in the market - Canadian brand lululemon. lululemon's June yoga [...]
The Benefits of Politically Correct Branding: Why Not Give It a Try? When June rolls around, several brands launch 'rainbow-themed products' which are associated with Pride Month, a Western festival originally created to promote equal rights. However, in recent years, the festival has become increasingly commercialised due to the lucrative business prospects it offers. Pride [...]
Brand Crossovers: A Survival Guide for Luxury Brands The luxury goods industry has faced significant challenges in 2020, exacerbated by the impact of the COVID-19 pandemic. Furthermore, the Chinese government's implementation of a range of border control measures as part of its response to the pandemic has severely affected the production and sales of luxury [...]
The Shift from Buying to Renting: Materialistic Trends in the Age of Brand Fatigue Hong Kong may be a small place, but it has always been known for its fast pace and high efficiency, a culture that is deeply ingrained in the daily lives of its people. Fast fashion, with its affordable prices, extensive range [...]
Kimura Mitsuki: Building a Varied Identity that Fuses Tranquility and Vigor Lately, the author has noticed a surge in news coverage related to 'Nepo Baby' in both newspapers and mobile videos. This term refers to the offspring of celebrities in the entertainment industry. Since the 80s and 90s, there have been many second-generation stars in [...]
The Bravery to Rebuild: A Miraculous Pill that Transforms from Curing Hangovers to Banishing Freckles HYTHIOL-C PLUS (ハイチオール C+) is a highly popular whitening supplement that is not only the signature product of SSP Co., Ltd. but also boasts the highest repurchase rate in its local market. Praised by many users both domestically and internationally [...]
Luggage Marketing Beyond Conventional Labels The right suitcase is crucial for a stress-free and enjoyable journey, but with so many brands available, it can be overwhelming for consumers and challenging for businesses to differentiate themselves. However, Away has managed to stand out from the crowd thanks to its unique marketing strategy. Despite being a relatively [...]
The Crucial Role of Editing in UNIQLO's Success UNIQLO, one of the world's top four fast fashion brands, has taken a different approach by increasing its number of physical stores and expanding globally. Recently, the brand announced its expansion into Milan, the fashion capital, with a three-story flagship store covering over 16,146 square feet in [...]
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