Archive for the
‘Brand Story’ Category

lululemon: We’re Selling a Lifestyle, Not Just Yoga Apparel Amid the COVID-19 pandemic that has wreaked havoc on various industries and weakened consumer spending, the clothing industry has been hit hard. However, one leisurewear brand has successfully turned crisis into opportunity and become a standout in the market - Canadian brand lululemon. lululemon's June yoga [...]

Luggage Marketing Beyond Conventional Labels The right suitcase is crucial for a stress-free and enjoyable journey, but with so many brands available, it can be overwhelming for consumers and challenging for businesses to differentiate themselves. However, Away has managed to stand out from the crowd thanks to its unique marketing strategy. Despite being a relatively [...]

The Crucial Role of Editing in UNIQLO's Success UNIQLO, one of the world's top four fast fashion brands, has taken a different approach by increasing its number of physical stores and expanding globally. Recently, the brand announced its expansion into Milan, the fashion capital, with a three-story flagship store covering over 16,146 square feet in [...]

The Bravery to Rebuild: A Miraculous Pill that Transforms from Curing Hangovers to Banishing Freckles HYTHIOL-C PLUS (ハイチオール C+) is a highly popular whitening supplement that is not only the signature product of SSP Co., Ltd. but also boasts the highest repurchase rate in its local market. Praised by many users both domestically and internationally [...]