The Deep Meanings Behind Minimalist Design
To ensure the security of the international supply chain and facilitate global trade, Hong Kong Customs and Excise Department (C&ED) launched the 'Hong Kong Authorized Economic Operator (AEO) Programme' in 2012. Local companies that meet the security standards under the programme can become accredited economic operators and enjoy multiple trade facilitation benefits. In 2014, Ztory was commissioned by C&ED to design a certification logo for the programme.
Client
- Hong Kong Authorized Economic Operator (AEO) Programme
What We Did
- Visual Identity
The logo adopts the golden and green colours from the Department logo, with the revolving globe representing close cooperation among stakeholders to enhance international supply chain security. The interlocking symbolises the denoting partnership between C&ED and local businesses to secure and facilitate global trade.
Design Concept
The logo adopts the golden and green colours from the Department logo, with the revolving globe representing close cooperation among stakeholders to enhance international supply chain security. The interlocking symbolises the denoting partnership between C&ED and local businesses to secure and facilitate global trade.
