Less is More
With the rise of digital media, the public has become more inclined to receive information through video, which has led to the creation of various types of promotional videos. In 2020, the Hong Kong Design Centre (HKDC) has commissioned Ztory to produce a series of promotional videos for the 'DFA Awards' in the coming year.
Client
- DFA Awards
What We Did
- Video Production
Design Concept
Established in 2003, the 'DFA Awards' is one of HKDC’s flagship programs to celebrate design excellence and talent in Asia. As the region's most influential design award, the award has continued to showcase contemporary design excellence to the world as if it were a sign of the times. Following this idea, Ztory has developed a concept of ‘most influential = impact on the times’. In the video, the team used rectangular colour blocks of different sizes combined with simple effects, to present the flow of time and demonstrate the value of the project.
A Final Word
This project reflects that it is necessary to avoid overwhelming content when conceiving a promotional video, so that the audience can truly understand the message and meaning behind the video.
