Simplify Complex Content for Your Audience
Under the management of the Leisure and Cultural Services Department (LCSD), the Conservation Office was established in the 1980s. The office specialises in the work of preservation and repair of public museum artefacts and archaeological finds. To enhance the public's knowledge on conservation, LCSD specially commissioned Ztory to work on their promotional videos project.
Client
- Leisure and Cultural Services Department
What We Did
- Video Production
Design Concept
Artefacts conservation is an extremely complex work which involves multiple fields such as science, history and art. It is difficult for the audience to digest and understand the relevant concepts in a couple of minutes. Therefore, the team suggested that the conservation specialists act as ‘Doctor Artefacts’ and take the audience on a journey through the inner side of the hospital (the Conservation Office). The video begins with an introduction of the roles of the office followed by two conservation stories, in which the specialists explain how they apply knowledge and technology to restore and rescue the artefacts so as to present them to the general public.
Videos are not only an information carrier but also a medium of communication for the general public to acquire new knowledge. As a creator, it is necessary to consider how the audience interprets the video, and present complex information in a simplified and easily digestible manner.
