Showcasing a new generation style and crafting brand charisma
As a FinTech lending company, Funki Finance (Funki) recognizes that in a fiercely competitive market, an innovative brand image is essential for standing out. Consequently, client commissioned Ztory to create a new TVC showcasing their forward-thinking identity and enhancing brand awareness.
Client
- Funki Finance
What We Did
TVC
ONE FOR ALL
The ad revolves around the theme ‘ONE FOR ALL’, conveying Funki’s commitment to providing users with comprehensive and convenient services. ‘ONE’ signifies Funki’s one-stop service, allowing users to effortlessly complete loan procedures within an hour with just a mobile phone. Simultaneously, ‘ONE’ represents Funki’s ability to address various financial needs. ‘ALL’ symbolizes providing comprehensive lending services to the public, reflecting the brand’s limitless possibilities.
In the video, the camera takes the audience fly through the Funki’s virtual world, using visual effects to create a sense of speed, in order to express the efficiency of fintech services.
To enhance the technological feel, the team intentionally constructed a virtual Funki world, leveraging cutting-edge XR + Unreal Engine technology for filming, aiming to showcase the brand’s innovative side.
In addition, Funki invited Gen Z artist SIN TIK KEI as its spokesperson, with a number of dynamic movements and shots to portray the brand's youthful and avant-garde personality, reinforcing Funki’s vibrant image.
