Wechat Pay Hong Kong

HOW TO CREATE UNMATCHED PROMOTIONAL CAMPAIGNS

In order to boost spending in local economy, the Hong Kong Government launched Phase II of the Consumption Voucher Scheme in 2022. One of the six digital wallets to redeem consumption vouchers, WeChat Pay Hong Kong (WPHK) decided to host a chain of promotional activities across large-scale shopping malls in Hong Kong, to encourage registration for redemption of consumption vouchers via WeChat Pay. In this event, Ztory was entrusted to organise campaigns and design booths.

Client

WeChat Pay Hong Kong

What We Did

Indoor Promotion
Product Design
Environmental Design

Event Concept

Under the new round of Consumption Voucher Scheme, all major payment platforms launched rewards and discounts to attract new users. Ztory had observed that these bonuses usually only benefited new members but not existing ones. Therefore, the team came up with a slogan – ‘Shop More for Quadruple Rewards’ – to extend promotional discounts to all users, attracting new users while retaining existing users.

Echoing the ‘shopping festival’ theme, Ztory used Japanese-style lanterns and wooden plaques as props in decorating promotional booths. Apart from festive designs, the team made sure to tailor each booth’s layout according to the size of different malls, ensuring effectiveness and coherence.

produced by Ztory Inc, WeChat Pay, 微信香港錢包, 室內推廣, 產品設計, 環境設計, Ztory Inc 製作, 作為六大領取消費券平台之一, WeChat Pay Hong Kong WPHK 計劃於全港多個大型商場舉辦推廣活動, 以鼓勵更多市民透過其平台登記領取消費券

A Final Word

All in all, promotional events tend to be presented in similar ways but as long as you get creative, invent interesting themes and appealing visual designs, you will be able to create one unique experience.