HOW CAN A BRAND STAND OUT AND BECOME A TRUSTED CHOICE IN AN INFORMATION-OVERLOADED MARKET?

Drawing on the Brother brand name, Ztory distilled the “ultimate teammate” brand spirit and created the exclusive character “CP Brother” to embody the core values of product quality and cost-performance.

Through this character-driven strategy, every time consumers think of a “best partner” or “teammate,” they naturally associate it with Brother—significantly strengthening brand memorability. This approach helps consumers clearly recognize Brother’s key advantages, deepens their brand recognition and understanding, and significantly boosts brand reach and market impact.