produced by Ztory Inc, DFA設計獎, 影片製作, Ztory Inc 製作, 2020年香港設計中心委託Ztory,為來年的「DFA設計獎」製作一系列宣傳影片

LESS IS MORE

With the rise of digital media, the public has become more inclined to receive information through video, which has led to the creation of various types of promotional videos. In 2020, the Hong Kong Design Centre (HKDC) has commissioned Ztory to produce a series of promotional videos for the ‘DFA Awards’ in the coming year.
Client

DFA Awards

What We Did

Video Production

Design Concept

Established in 2003, the ‘DFA Awards’ is one of HKDC’s flagship programs to celebrate design excellence and talent in Asia. As the region’s most influential design award, the award has continued to showcase contemporary design excellence to the world as if it were a sign of the times. Following this idea, Ztory has developed a concept of ‘most influential = impact on the times’. In the video, the team used rectangular colour blocks of different sizes combined with simple effects, to present the flow of time and demonstrate the value of the project.

A Final Word

This project reflects that it is necessary to avoid overwhelming content when conceiving a promotional video, so that the audience can truly understand the message and meaning behind the video.

produced by Ztory Inc, DFA設計獎, 影片製作, Ztory Inc 製作, 2020年香港設計中心委託Ztory,為來年的「DFA設計獎」製作一系列宣傳影片
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