To help the brand quickly penetrate the market and attract a younger audience, Ztory designed a cost-effective yet high-impact activation campaign — “旅遊狂賞一車車”. The campaign centered on a promotional truck that traveled flexibly across key high-traffic districts. By integrating an on-site “Download & Reward” mechanism, real-world interactions directly converted into app downloads. This face-to-face engagement not only reduced customer acquisition costs, but also allowed HopeGoo to connect with consumers in a friendly, approachable way — gradually becoming part of their everyday travel decision-making.

The activation combined instant lucky draws, limited-time offers, and social media challenges to encourage user participation. Through Instagram and Facebook hashtags, HopeGoo’s campaign naturally spread across the youth community, amplifying visibility and social engagement.

Furthermore, Ztory strategically introduced prizes from local brands. This not only increased event appeal but also laid the foundation for future co-branding collaborations, strengthening HopeGoo’s localized image and consumer trust.