The team created the concept, ‘the horrible fact of doing the laundry’, which is an idea from loud noise and vibration sounds produced by the normal washing machines as the metaphor of a terrible disaster. By adding scenes of earthquake and zombies jumping in the video, it created an atmosphere of terror and anxiety. In the video, the moment after the main character starts to use a washing machine from the Smart Silence series, delivers a quiet ambience with bright surroundings. The sharp contrast of the atmosphere put emphasis on the features of Smart Silence Washer series which is frictionless and low-loss.