EARN RESONANCE AMONG THE AUDIENCE THROUGH STORIES
Client
Leisure and Cultural Services Department
What We Did
Video Production
Design Concept
This video promotion for the Jin Yong Gallery stands out from typical museum videos by showcasing an in-depth interview with Dr. Tang Wai Hung, a respected figure in the martial arts TV drama industry. Drawing on his extensive experience, Dr. Tang sheds light on the making of martial arts dramas and examines Jin Yong’s calligraphy and ink paintings, which evoke the vibrant world of martial arts. By presenting these insights in an engaging way, the video provides a richer understanding of Jin Yong’s impact on Hong Kong’s cultural landscape.
Although a video with a simple and straightforward narrative may be the most accessible to viewers, sometimes changing up the style and using the story as a hook can be a more effective way to pique the audience’s interest.