Boosting Brand Awareness with Memorable Impressions
In 2021, the iCar Air Purifier, made in the US, was officially released in Hong Kong. To raise brand awareness, the local distributor, Technical Development (HK), participated in the 'Home Delights Expo' organised by the Hong Kong Trade Development Council, and partnered with Ztory to plan and design their booth for the event.
Client
- NASA iCar Air Purifier
What We Did
- Indoor Promotion
- Environmental Design
Leave a Lasting Mark
Amidst the pandemic, there has been a surge in demand for various types of anti-epidemic products for cars. Although there are many car air purification products on the market, iCar is the only car sterilizer that applies air purification technology used in NASA International Space Station. The team suggested leveraging NASA’s popularity to promote iCar and incorporating space elements into the booth design to create a memorable impression, leading the brand to quickly enter the market.
Next Steps
In addition to the exhibition, the team also created a series of marketing campaigns for the brand. With an online and offline promotional strategy, the NASA iCar Air Purifier began to gain recognition among local car owners and successfully entered the Hong Kong market.
