When Incorporating Futurism into Car Ads...
One of Japan’s three main automobile manufacturers, NISSAN has been designing and producing vehicles since 1933. It has quickly become and stays a car owner’s favourite, and enjoys a leading position in the global car-making industry. In response to the increasing popularity of electric vehicles, NISSAN launched their own range of electric models, and achieved satisfactory sales figures in Japan. Unfortunately, this did not apply to the Hong Kong market. In 2021, NISSAN planned to launch the brand-new NOTE e-POWER in Hong Kong. With the help of Ztory, an innovative ad campaign available both on and offline was created to trigger and boost sales.
Client
- NISSAN Hong Kong
What We Did
- Social Media Campaign
In 2020, NISSAN reintroduced their brand image, evolving from industrial chic to dynamic, slick and stylish futurism. The first car model to be released after rebranding, NOTE e-POWER features a sporty exterior, smart and intelligent interior, pioneering technology such as e-POWER gas-electric system which offers enhanced engine power. Pricing is, for many, undoubtedly the factor taken into consideration. Yet, a market research by Ztory showed that NISSAN’s target consumers tend to pay more attention to a vehicle’s appearance, fuel consumption and technology.
Strategy
Catering to customer’s preferences, Ztory defied traditions and curated electronic tech-themed narratives for NOTE e-POWER. Apart from highlighting details of the new model’s design, the campaign adopted futuristic colours and the slogan 'Uncharted Sensation' to echo the unique experience brought to drivers by the unmatched e-POWER system.
Ever since its launch, NOTE e-POWER has taken the market by storm. Overwhelming positive reviews have reflected that establishing an appropriate and compelling image can not only carry through elements and spirit of a brand, it also continues to build a strong foundation for the business and its future products.
