How to Leave an Impression on the Audience in 30 Seconds
Whirlpool is a renowned electronic brand established in 1911. In 2017, Ztory was commissioned by Whirlpool Hong Kong to create an all-rounded advertisement for the newly launched Smart Silence Washers series.
Client
- Whirlpool
What We Did
- OOH
- TVC
Design Concept
The team created the concept, 'the horrible fact of doing the laundry', which is an idea from loud noise and vibration sounds produced by the normal washing machines as the metaphor of a terrible disaster. By adding scenes of earthquake and zombies jumping in the video, it created an atmosphere of terror and anxiety. In the video, the moment after the main character starts to use a washing machine from the Smart Silence series, delivers a quiet ambience with bright surroundings. The sharp contrast of the atmosphere put emphasis on the features of Smart Silence Washer series which is frictionless and low-loss.
A Final Word
Even though the advertisement only lasted for 30 seconds, Ztory brought out the product advantage by exaggerating and contrasting the features. This leaves a deep impression on the audiences. Hence, the length of advertisement does not affect the attractiveness as long as we utilise creativity, it can be impressive.
