Pure Water | Ztory Inc

A CLOSER LOOK AT THE IMPORTANCE OF PACKAGING DESIGN

When it comes to the word ‘packaging’, one can easily associate it with the saying, ‘The tailor makes the man’. Similarly, packaging is extremely important to a product. Not only does well-designed packaging reflect the image of a brand, but it can also inspire favour with consumers and boost product sales as well. For instance, in 2019, a local company called Technical Development (HK) collaborated with Kurita Water Industries Ltd., which specialises in processing water, and jointly developed the ‘Pure Water Portable Water Filter Bottle’. However, the product was neither well received nor sold in the market, which is far from satisfactory.

Client

Pure Water

What We Did

Brand Positioning
Packaging Design

Before working out an improvement strategy, Ztory actively conducted internal discussions and comparative analysis, and found that the packaging of ‘Pure Water Water Filter Bottle’ failed to impress consumers as it looked no different from other products of the same kind in the market. Therefore, it would be difficult to arouse the interest and purchase desire of potential consumers when the product does not carry any distinctive features.

Refresh the Product's Visual Appeal

The Japanese have long appreciated simple and delicate lifestyles, as well as the relationship with nature, which is in line with the concept of eco-friendly living advocated by the brand. Besides, products made in Japan enjoy a good reputation in the marketplace and have remained popular among consumers. With the factors above in mind, Ztory decided to transform the product’s image into ‘Japanese proposal for healthy living’ featuring its Japonic and natural style. At the same time, the Japonic style is incorporated into the product packaging to create a design that is both aesthetically pleasing and practical.

A Final Word

The packaging reflects the core values of a brand and affects consumers’ first impressions of it. The brand new packaging design customised by Ztory for ‘Pure Water Portable Water Filter’ has helped the brand to stand out and enter the Japanese market successfully. This demonstrates that quality packaging design not only enhances sales performance but is also a key element in the marketability of a product.