THE DEEP MEANINGS BEHIND MINIMALIST DESIGN
Since its establishment in 2001, Hong Kong Design Centre (HKDC), as a strategic partner of the Government of the Hong Kong Special Administrative Region, has been committed to promoting Hong Kong as an international design capital in Asia through projects like Business of Design Week (BODW), Knowledge of Design Week (KODW), Design for Asia Awards (DFA) and Fashion Asia Hong Kong (FAHK). Eighteen years later, in the light of the digital age, the management would like to renovate the images that the organisation has given for many years.
Client
Hong Kong Authorized Economic Operator (AEO) Programme
What We Did
Visual Identity
The logo adopts the golden and green colours from the Department logo, with the revolving globe representing close cooperation among stakeholders to enhance international supply chain security. The interlocking symbolises the denoting partnership between C&ED and local businesses to secure and facilitate global trade.
Design Concept
The logo adopts the golden and green colours from the Department logo, with the revolving globe representing close cooperation among stakeholders to enhance international supply chain security. The interlocking symbolises the denoting partnership between C&ED and local businesses to secure and facilitate global trade.
