The advertisement features Taiwan’s popular cheerleader, SIN TIK KEI, as the brand ambassador once again. During the creative process, Ztory focused on her persona, leveraging SIN TIK KEI’s sweet, youthful, and energetic image to motivate users. Using a baseball game as a metaphor, financial hardship is portrayed as a fastball, with SIN TIK KEI transforming into the “ultimate cheer squad. To achieve a memorable, almost hypnotic effect, Ztory crafted an earworm melody, the slogan「1借2批，1批2還」and the signature “1-2” hand gesture dance, all designed to motivate users and symbolize how Funki can effortlessly help those in financial distress overcome their challenges.

The “1” not only echoes last year’s “ONE FOR ALL” theme but also represents Funki’s three key strengths: fast approval, convenient borrowing, and flexible repayment. Through repetitive slogans and choreography, the brand promise is deeply embedded in the subconscious. The combination of a catchy melody and viral dance routine transforms the “1-2” rhythm into a physical embodiment of Funki’s services “Borrow, Approve, Repay”, creating a form of “muscle memory marketing.” When a user faces a financial pinch, Funki becomes the instinctive first choice – perfectly aligning with the campaign’s strategic objective.