The Key to Becoming a Top Selling Brand
Heightened hygiene awareness during post-pandemic times has increased people’s demand for cleaning and personal care products. DoDoME is a rising star among all these emerging health & care brands. Despite being a relative newcomer to the market, DoDoME has found quick success in setting up retail units across local pharmacies. Aiming at further expansion of its business network, DoDoME has joined forces with Ztory to create an entirely new brand positioning, story, and image.
Client
- DoDoME
What We Did
- Brand Story
- Rebranding
- Slogan
- Web Design
Ztory first started by analysing the brand strength based on rational and emotional motives, as well as sales performance. Boasting a comparatively reasonable price range, unpretentious packaging and extensive distribution network, DoDoME already has the prerequisites to qualify as a top-selling brand. As for market conditions, most Japanese brands are generally well-received by consumers. Under the new normal, the public feels the continuous need for anti-COVID-19 products. In view of this, establishing a consolidated brand image will definitely build consumer trust and confidence, as well as drive product sales.
Brand Repositioning
Ztory has introduced DoDoME 'Japanese quality at affordable prices', and its products as 'The Magic Cleanse that Brings a Smile to Every Family'. Not only are DoDoME’s hygiene and care products excellent value for money, but they also enable consumers to lead a hassle- and bacteria-free lifestyle with their families.
Ztory has also redesigned DoDoME’s logo to correspond with the new brand positioning. While retaining the classic multicoloured house pattern, the logo is now decorated with the brand’s full English and Japanese names, as well as incorporating white and yellow as the main colour scheme, and various vibrant colours in the background, portraying a homey yet bright and lively image.
Design a Dedicated Website
In the past, customers would come across DoDoME on third-party online shopping platforms, which might not have presented information about the brand and its products in the most comprehensive way. Hence, Ztory has designed a website dedicated to DoDoME, allowing everyone to obtain details of product specifications, the latest updates, and promotional offers.
Nowadays, simply being economical and cost-effective may not be good enough. To pave the road to success, aspiring top-selling brands require a relatable background story and clear-cut image to truly appeal to customers.
