Revitalising Corporate Images to Propel Enterprise Forward
As one of the most sought-after sports among Hong Kong parents, swimming has earned a place of prestige. Many parents enrol their children in swimming schools to inculcate a lifelong love for the sport from a young age. In 2022, Stanford Swim School, one of the top schools in the market, partnered with Ztory to revitalise its brand image.
Client
- Stanford Swim School
What We Did
- Rebranding
- Web Design
Rebranding
The school offers a thorough curriculum that enables students to develop their swimming skills step by step. With further advancement, students have the chance to join the school's swim team and compete globally. The school places a strong emphasis on “enjoyable learning”, promoting joy, well-being, and confidence among students during their training journey.
However, in recent years, the school's image has started to appear dated and not in tune with changing trends. The extensive range of courses offered over the years has resulted in a vague sense of identity, and the lack of organisation among its various branches has led to inconsistent visual applications.
To enhance the school's brand image, Ztory initiated a redesign of the logo. The original logo's swimmer depiction was stylised, and blue, yellow, and orange were selected as the main color scheme, giving the school a youthful and contemporary vibe. The team also crafted a new website, featuring the updated color palette, that presents a clearer and more organised interface, making it easier for visitors to navigate the various courses.
A Final Word
An organisation's brand image plays a critical role in shaping its future growth and success. Even as a leading player in the industry, it is imperative for Stanford Swim School to continuously improve its image to stay ahead in the game.
