Identifying consumer’s pain points and highlight the product benefits
Hong Kong's weather is perennially humid, causing distress for many due to issues with dampness. 'Waton Chiku Saku Tape' are healthcare products specifically designed to address these concerns.
Client
- Vita Green
What We Did
TVC
Creative Strategy
Originating from Japan and featuring unique ingredients, ‘Waton Chiku Saku Tape’ possess advantages that we believe should be highlighted. Therefore, our creative approach is to amplify these strengths through a Japanese aesthetic, weaving in everyday stories and scenarios that resonate with consumers on a personal level. The video also showcases a before-and-after comparison and the effectiveness of continued use, with the goal of encouraging customers to make repeat purchases, thereby boosting sales for our client.