Jump Out of the Box. Discover Brand New Video Styles
To celebrate the 25th anniversary of the establishment of HKSAR, the Leisure and Cultural Services Department (LCSD) has organised 'Art@Harbour', a large-scale outdoor art project at the harbour fronts. Featuring a diversity of installations, offers the public a new experience of art. Ztory was commissioned by LCSD to produce a teaser trailer for the project.
Client
- Leisure and Cultural Services Department
What We Did
- Video Production
Design Concept
Ztory noticed that the exhibition not only features the integration of art, science and technology, it also combines with the spectacular view of Victoria Harbour. Therefore, the team captures the beautiful scenery of Victoria Harbour as the opening of the video. The scene brings out the beauty of Victoria Harbour, highlighting the evolution of Hong Kong evolving as a symbol. Meanwhile, the video demonstrates the major exhibitions and their creators by arranging a diverse range of information in order, with upbeat background music. It shows the sparkling chemistry and unlimited creativity when art meets science, prospecting the future.
A Final Word
Government promotional videos have always been monotonous, yet this time, Ztory has created an out-of-the-box teaser trailer for 'Art@Habour' which received overwhelming positive response. The team believed that if government departments could attempt different video styles in the future, the stereotypes and myths of the public would be broken definitely.
