A Brief Discussion on Event Visual Design
When it comes to event visual design, the key is not only to convey the event theme to the target audience, but also closely link to the first impression of the target audience. It is needless to mention its importance. In 2022, PMQ organised the exhibition with 'Renewed Creativity' as the theme, aiming to explore the entirely new urban design philosophy under the epidemic. The exhibition is designed to arouse people’s interest in opening up new horizons, predicting future needs and turning a concept into a reality. With this in mind, it hoped to create opportunities for collaboration and inspire creativity. Ztory was commissioned by PMQ in designing the visual identity of this exhibition and its website.
Client
- PMQ
What We Did
- Brand Identity
- Editorial Design
- Product Design
- Web Design
- Environmental Design
Design Concept
Although Hong Kong is a tiny place, it is a treasure box where multifarious attractions and charming sceneries could be found. Ranging from the tranquil seashore and the green land to the skyscrapers and bustling streets, Hong Kong is a kaleidoscope of scenery. This echoes with the characteristics of Hong Kong as a multi-faceted society where a wide spectrum of cultures converged, showing the diversity and mobility of Hong Kong designs. In view of this, Ztory referred to the shape of various mountains in Hong Kong and outlined layered mountain ranges and shorelines by using curved lines with different thicknesses and colours. The design is in response to the project logo where lines are utilized, forming the key visual of this exhibition.
Website Design
On the other hand, the simple style of key visual was continued with the webpage. The team decided to abandon complicated structures of web interface layers to achieve a clean and clutter-free website. The minimalist page design helps users to navigate and understand easily, bringing a better user experience.
A Final Word
In addition to the webpage, the key visual designed by the team was also used in venue design, online and offline advertising. This reflects a good visual identity of event design, should be aesthetically pleasing as well as practical, in order to be used in different scenes.
